The Art Of Blogging

Blogging is an art form, though most people don’t see it as one. Just like a painting or an orchestra, a blog must be created and executed with care and creativity, invoking the beauty it holds. A blog needs to build with care, infused with one’s personality and presented attractively. Blogging is indeed a fine form of art.

What is a blog?

A blog can be termed as a regularly updated website or web page, typically one run by an individual or small group. A user periodically updates the content on the website as a new web page based on some particular topic. What’s catchy about a blog is the informal or conversational style it usually follows. And who is a successful blogger? A blogger is someone who can modify their content according to the audience and is an observer who can entertain the followers with their words.

The key to successful blogging

A blogger needs to take care of various factors while creating a blog.

  • The Platform
  • The Idea
  • The Personality
  • The Readers
  • The Content
  • The Looks
  • The Frequency
  • The Analytics

The Platform

The first step in creating a blog is choosing the platform wisely. The platform is where you host your blog and plays a key role in the reach and ease of use. Popular blog hosting platforms are WordPress, Hostgator, Tumblr, Medium and Blogger. While most of the platforms provide a basic free plan with a limited set of features, a user can use their paid plans or host the blogs in custom made platforms.

The Idea

The key to any blog is the idea behind the article. Dream big, think deep execute your idea to perfection. Let your ideas be fresh and novel. No one likes to read a seen and repeated plot. As important as the idea is the name of the blog. The title for your blog post needs to be catchy and must be related to the article.

The Personality

As much as the idea, the personality of the writer plays a huge role in the blog creating an impact. Just be yourself, don’t be someone else. Each writer has a signature style. Bring it out. Before starting the blog, choose the tone of the content.

The Readers

Content may be king, but you need the audience. A good blogger must understand his viewers and create his blog accordingly. A successful blog must be user-friendly and pleasing to the viewers. Remember, keep them entertained.

The Content

In the end, content is the king. If you don’t have strong content, the blog is a big failure. Choose your words wisely. An ideal blog should be between 500-700 words. Blogs which are too long can be irritating for the crowd.

The Looks

Does the appearance of blog matters? It does, big time. No one likes a  shabby looking blog. Just make the blog look pretty while keeping it simple. Choose the cover picture and the images to be included in the blog wisely without overcrowding it. A beautiful blog is a natural attraction.

The Frequency

A non-frequent blog will be long forgotten. Post your blogs frequently, somewhere in a period of 1 to 6 weeks. The ideal period for a personal blog is one blog per month and for an organization, it’s a blog per fortnight.

The Analytics

As much as creating a blog, the analytics help in the growth of your page. The analytics helps you to understand the viewers, the preferred login medium and their location. The analytics help us to make our blogs SEO friendly and reduce the bounce rates.

Crafting a blog is never easy. One needs to give proper care and detailing when creating one. Just as any other art form, a blog has its beauty. Enjoy it to the fullest. Happy Blogging.

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